Restaurant marketers have plenty to worry about. You are in charge of driving traffic to the restaurant and ensuring consumers are aware of its presence and offerings. However, while generating traffic is key, it's also important for marketers to pay attention to building the average check, which necessitates point-of-purchase (POP) initiatives. While POP is a great way to get guests to spend more while already in a restaurant, POP creative is only as effective as the strategy behind it. In fact, it's key for restaurant marketers to spend time developing a specific POP strategy in order to effectively increase per-person average (PPA). Why does it pay to have a merchandising strategy for your restaurant? Because without a plan…
As a marketer for a restaurant, there are specific goals that your organization wants to achieve, which affect your marketing strategy. Perhaps your restaurant wants to be the most popular destination for a particular style or become the guest's most favored option within your category. These specific goals vary by restaurant, but there's one that you and your competitors all share: increasing revenue.